Monday, October 30, 2006


I'm reprinting this special. This GREAT price has been extended through DECEMBER 31st. Don't miss out on this SPECIAL if it snows where you are. It's great to hand these out on the FIRST snowfall of the season.
New Patented 9" Dual Blade Ice Scraper. A natural scraping motion creates a double blade that cleans frost and snow quickly and completely in one pass.
The large imprint area and low price make this item a perfect Winter give-away.
1000 Pieces/One Color Imprint
Only additional cost is freight

Wednesday, October 25, 2006


Moderate Drinking May Help Male Heart
Oct 23, 2006(WebMD) Moderate drinking — half a drink to two drinks a day — may cut a healthy man's heart attack risk.

That news appears in the Archives of Internal Medicine.
It is based on a 16-year study that looked at the habits of 8,800 male health professionals.

The findings show that men who reported drinking half a drink to two drinks daily were least likely to have had heart attacks.

Researchers included Kenneth Mukamal, MD, MPH, of the Harvard School of Public Health and Boston's Beth Israel Deaconess Medical Center.

However, the researchers aren't telling teetotalers to start drinking.

Instead, they urge doctors and patients to "weigh both the absolute risks and benefits of alcohol when discussing alcohol intake."

Alcohol consumption has pros and cons, and drinking doesn't replace eating healthfully, watching your weight, being physically active, and refraining from smoking.

"Our results suggest that moderate drinking could be viewed as a complement, rather than an alternative, to these other lifestyle interventions," write the researchers. (more)

Tuesday, October 24, 2006

Starcom MediaVest Group and CNET Networks Unveil Youth Market Study

Starcom MediaVest Group and CNET Networks Unveil Youth Market Research That Breaks Through Common Myths (here)

Today's young people care about the brands they use, talk often with their friends about brands, and like watching real-time television. These myth-busters and other compelling insights are being revealed today by Starcom MediaVest Group (SMV) and CNET Networks, Inc. (Nasdaq:CNET) as part of Advertising Week in New York City's annual schedule of industry events.

SMG and CNET Networks partnered on an extensive ethnographic youth study aimed at helping marketers understand how to reach today's elusive population of 13- to 34-year-olds, responsible for $600 billion each year in consumer spending. The findings can be found at

The two companies talked to more than 10,000 young people through 30 ethnographies, followed by a series of online surveys and conversations. The goal was to determine how young people feel about brands, how they talk about them with friends, and how they take in, manipulate, and redistribute marketing messages. Some of the findings -- like the fact that they value honesty and candor in marketing -- were expected, while others contradicted today's commonly held beliefs. In addition, the study identifies "brand sirens," the super-influencers of the youth market, including who they are, what they do, and how marketers can better reach them.

"We were able to confirm that some of today's commonly held perceptions about youth as consumers are wrong," said Renetta McCann, CEO of Starcom MediaVest Group, a leading global brand communications group. "Historically, young people have demonstrated brand skepticism. It has also been generally accepted that they are losing interest in television, they don't pursue brand loyalty, they are impossible to reach, and that getting into their inner circle is almost impossible. By putting the youth market under the microscope, we ultimately learned that brands still matter to them, and we gained invaluable insights about how to engage them in a dialogue."

Highlights of the study include:

* 2 in 3 youth care about the brands they use
* 7 in 10 say there are brands that they love
* Two-thirds feel there are important differences between brands
* They seek loyalty: more than 40 percent wish they could find brands to stick with and would switch if another brand comes out that seems better
* More than half talk to friends often about brands
* 73 percent watched real-time television within the last day
* 7 in 10 will spend more to purchase a brand they know and trust

The "brand sirens" of the study (15 to 20 percent) are distinguished by their deep expertise in their passions and interests, their constant quest for information on those interests, and their desire to share what they learn with large groups of people who rely on them for advice. Whereas in the past, influential consumers helped their family and friends make decisions, today's brand sirens leverage technology to expand their networks of influence exponentially. Key features of brand sirens include:

* 82 percent talk about brands with their friends
* 87 percent love sharing info about brands
* 85 percent love brands that keep their promises
* More than half wish they could find brands to stick with
* 70 percent send emails to friends about products and services
* 77 percent post reviews and product feedback online

"This research is an important step forward for marketers, who have less and less control over their brands in this age of consumer choice, voice and control," said Barry Briggs, President and COO of CNET Networks, Inc., an interactive media company that builds Web brands that target passionate audiences. "We are giving them the tools to understand how they can build strong relationships with the people who have the power to make or break their brands."

For detailed results, including data showing what types of campaign approaches and marketing touch points get the attention of the youth market, and examples of campaigns that have resonated with this market, go to

Monday, October 23, 2006

Testing Taken to Extremes

View Site here

Thursday, October 19, 2006

Younger Workers Want More, Connection That Is

Hudson Survey Finds Gen Y Wants More Feedback, Access to Managers and Social Interaction than Older Workers

NEW YORK, October 18, 2006 – When it comes to the workplace, younger employees crave more feedback, access to managers and social interaction than their older counterparts, according to a new survey by Hudson.

To learn more about managing multiple generations, Hudson surveyed 2,000 U.S. workers about what they wanted from their bosses regarding meetings and interaction, communication style, work environment and other issues. For this survey and press release, Traditionalists are defined as workers born 1928-1945, Baby Boomers born 1946-1964, Generation X born 1965-1979, and Generation Y born after 1980.

Beyond formal reviews, one-quarter (24 percent) of both Generation X and Y workers said they would like feedback from their boss at least once a week, if not every day. Comparatively, only one-fifth of Baby Boomers want feedback that frequently, and just 11 percent of Traditionalists would like that level of communication.

Access to Managers
Younger workers were also more eager to have access to managers – their own as well as senior management – than older workers. Half of Gen X (48 percent) and Gen Y (55 percent) consider it to be very or somewhat important to work in the same office as their boss. However, that figure was 44 percent and 41 percent for Baby Boomers and Traditionalists, respectively.

When asked how important direct access to senior management was to them, 69 percent of Traditionalists state it is very or somewhat important. That figure jumps to 81 percent for Generation Y. Baby Boomers and Generation X were in the middle, with 76 percent and 77 percent, respectively.

“The challenge for employers is to first understand the differences within their workforce and then come up with strategies and processes to attract, engage and retain top talent that make the most sense for their business,” said Robert Morgan, Chief Operating Officer of Talent Management, Hudson North America. “Most importantly, they need to understand what motivates the talent in their organization, because nothing is black and white, especially when dealing with employees. It’s all shades of gray.”

Social Interaction

On top of everything else, Generation Y employees also prefer more frequent social interaction with their managers. One-quarter (26 percent) would like to socialize with their boss at least monthly. This is compared to 21 percent for Generation X, 16 percent for Baby Boomers and 17 percent for Traditionalists.

Means of Communications
Overwhelmingly, workers of all ages agree that in-person communication is the best means to connect with co-workers. However, not surprisingly, younger generations are more open to email and instant messaging than Boomers and Traditionalists.

About the Survey
The Hudson multigenerational survey is based on a national poll of 2,000 U.S. workers conducted September 29 through October 1, 2006 and was compiled by Rasmussen Reports, LLC, an independent research firm ( The margin of sampling error for a survey based on this number of interviews is approximately +/-2.4 percent with a 95 percent level of confidence. A more detailed data report is available at

Hudson, one of the world’s leading professional staffing, outsourcing and talent management solutions providers, also publishes the Hudson Employment IndexSM, a monthly measure of the U.S. work force’s confidence in the employment market. The next Hudson Employment Index will be released on November 1.

Friday, October 13, 2006

Air America Radio Files Chapter 11

NEW YORK Oct 13, 2006 (AP)— Air America Radio, a liberal talk and news radio network, has filed for Chapter 11 bankruptcy protection, a network official told the AP.

The network had denied rumors just a month ago that it would file for bankruptcy, but on Friday Air America said negotiations with a creditor from the company's early days had broken down.

The network will stay on the air while it resolves issues with its creditors, spokeswoman Jaime Horn told the Associated Press. A formal announcement was expected to be made later Friday.

Tuesday, October 10, 2006

Battle of The Album Covers

This is Funny. Thought you all would enjoy!!

Monday, October 09, 2006


I'm reprinting this special. This GREAT price has been extended through October 31st. Don't miss out on this SPECIAL if it snows where you are. It's great to hand these out on the FIRST snowfall of the season.
New Patented 9" Dual Blade Ice Scraper. A natural scraping motion creates a double blade that cleans frost and snow quickly and completely in one pass.
The large imprint area and low price make this item a perfect Winter give-away.
1000 Pieces/One Color Imprint
Only additional cost is freight

This is a Great Client Gift for Christmas.

This is a Great Client Gift for Christmas.
It's like carrying a Hard Drive on your Keychain.
256mb Portable flash storage drive which allows you to easily store and transfer files via the USB port on any computer. QuikDrive is proudly assembled and packaged in the USA, and is Windows and Mac compatible.

Imagine having your Hard Drive from your personal computer with you on the go, and it could fit in the palm of your hand. You could Store, transfer and carry your data with you wherever you go! Once plugged into the USB port, QuikDrive is detected by any computer, and recognized as a removable disk. You may start saving/transferring your business or personal data just like your computer's own hard drive. QuikDrive security helps keep confidential data secured. No physical drive or external power supply is needed.

* 256mb of Storage
* Hot Plug and Play
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* Supports USB Specification 1.1/2.0
* LED indicates power and busy
* Full compliance with Universal Serial Bus Specification v2.0
* USB 2.0 data transfer rate up to 480Mbps at "High Speed"
* USB 2.0 is 40X faster than USB 1.1
* Speed: Read 8M bit/sec, Write 6.4M bit/sec (Max)
* USB self-powered, No external power required
* Plug it into any USB port, it looks and functions just like another hard drive
* No driver needed for Windows® ME/2000/XP (Needs Driver for 98/98SE), Linux® kernel version 2.4.10 or above, Mac OS® 9.x
* More than 10 years data retention
* Ten (10) Year Warranty
$21.84 each
100 Pieces

YouTube signs up Universal, Sony BMG, CBS, and... Google?

SAN FRANCISCO (AP) - Google Inc. (GOOG) snapped up YouTube Inc. for $1.65 billion Monday in deal that catapults the Internet search leader to a leading role in the online video revolution. The all-stock acquisition unites one of the Internet's marquee companies with one of its rapidly rising stars.

The price makes YouTube, a still-unprofitable startup, by far the most expensive purchase made by Google during its eight-year history.

Although some cynics have questioned YouTube's staying power, Google is betting that the popular Web site will provide it an increasingly lucrative marketing hub as more viewers and advertisers migrate from television to the Internet.

"We are natural partners to offer a compelling media entertainment service to users, content owners and advertisers," said Eric Schmidt, Google's chief executive officer.

YouTube will continue to retain its brand, as well as all 67 employees, including co-founders Chad Hurley and Steve Chen.

YouTube has won. The company today announced a flurry of deals with music labels to offer music videos and other content free of charge, including one with onetime nemesis Universal, which recently claimed that YouTube owed it millions of dollars for copyright infringement. In addition to the Warner deal announced two weeks ago, YouTube has now signed on Sony BMG, Universal, and CBS.

As if that wasn't enough, both Reuters and the Wall Street Journal are reporting that Google will buy the company for more than $1.5 billion in a move that was announced this evening.

Friday, October 06, 2006

The sexiest McDonalds Commercial ever :)


Monday, October 02, 2006

Radio's Looming Internet Ratings Crisis

A No-Nonsense Marketing Smart Tip
October 2, 2006
Mark Ramsey at Hear 2.0
This is serious business. As in serious dollars and cents.

I'm talking about Arbitron's rules on measuring audience for radio stations via online listening.

According to those rules, if the station isn't 100% simulcast online and off - including all commercials - then it does not count as listening to that station.

But because of antiquated AFTRA rules that charge high fees on repurposing these spots online, most stations don't run them.

Here's what that means: The more folks shift some of their audio listening to the Internet (in all its forms) and the better the job that Arbitron does at capturing that listening, the more likely you are to LOSE audience by streaming (technically speaking) - unless, of course, you or your agencies and their clients pay the high fees for a programming stream which is barely monetized.

This will become a serious problem for your station when Arbitron's new diary design goes into effect in 2007 or 2008 and listeners are provided with a column to check that essentially says "Internet" right next to the ones that say "FM" and "AM."

I STRONGLY recommend that you listen to my Q&A with Steve Goldstein, former Arbitron Advisory Council board member and chair and current head of programming for Saga Communications.

Steve will highlight this problem, the reasons for it, and what we as an industry must do about it.
Listen Here.