Monday, November 12, 2007

Lee Abrams' Blog is always a good read. Here's a sample from his latest posting:
Cell phones re-invent themselves every six months. While that re-invention is often technology driven, Joe Citizen doesn’t care. All he knows is that these things in their lives keep improving. Local TV and Newspapers haven’t noticeably improved in decades. Time to get in the “ongoing improvement” game. Compared to the glory days of newspapers when things changed on a slow basis…things today change practically daily. To stay in sync, the SWAT mentality needs to be engrained. Revolutions are about “we”. The leaders need to engage EVERYone. And EVERYone needs to engage the cause. You are either WITH the revolution or AGAINST it. You will either be embraced by the company and win or the company will beat you. No middle ground. If you are IN—cool—Bear down for battle.
If you are OUT---Cool—Good luck with your future. Just figure out where you want to be… Middle ground wastes EVERONES time.
Need to create FANS not just users. Fandom isn’t necessarily a sports or music thing. Fox News has FANS. It would be revolutionary in itself if management talked to the general staff in real talk not business speak. In fact, I think most business speak creates an eye roll effect upon the rank and file. Verbal empathy instead of “the voice from the top floor that doesn’t understand me” (MORE)


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