Wednesday, March 26, 2008

AXL, Yo AXL?


From ADAGE:
For the past 15-plus years Axl Rose has been toying with the emotions of the 12 or so Guns N' Roses fans left in the world by hinting that he might actually release the band's next masterpiece album, Chinese Democracy. Well Dr Pepper has had enough and it's decided to throw down the gauntlet.

Today the company is announcing that it will give a free Dr Pepper to everyone in the U.S. if Axl releases the album before the end of 2008. Now, you might think the company is taking quite the chance here. Let's face it: 300 million cans is a lot of product. And the logistics of the thing would probably be a gargantuan headache.
But for those people who really love getting free stuff and would actually like to see the company try and pull this off, they can visit www.chinesedemocracywhen.blogspot.com, which was created by Dr Pepper with the help of its PR agency, Ketchum, and leave notes of encouragement for Axl in the hopes of lighting a fire under his ass to finish the album.

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