Thursday, March 01, 2007

Bumper and Window Stickers always play well


From an article in the SEATTLE POST-INTELLIGENCER

For all the high-tech advertising channels they have for promoting themselves, radio stations still make use of a long-popular but decidedly low-tech advertising medium: bumper and car-window stickers.

KVI-AM (570) has unveiled a new window sticker -- technically called a window cling -- featuring the station's logo in white letters on a clear background.

Its counterpart on the other end of the political spectrum, KPTK-AM (1090), has lots of stickers on bumpers around town. So do various music stations. Even non-commercial stations such as KEXP-FM (90.3) get into the act.

"People still like to display things they feel included in," says Travis Box, assistant program director and executive producer at KVI, whether that's a college, a political campaign or a truck brand. "Does it reinforce certain brands? You bet it does." (MORE)

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