Understand the Ecosystem of Consumer Demand

Want to nail down your consumers' wants and needs? Then don't just listen to them. That's because just listening to them won't reveal what you're looking for. Observing them won't either. And if you are using survey research or ethnographic research to better understand your consumers, think twice. The bottom line is, you may not be leveraging the best tools to understand your customers. The biggest opportunities for building your brand or growing your business lay in plain sight -- but you might not see them.
Between listening to consumers using survey-research methods and observing consumers using ethnographic-research approaches lies a third, totally innovative approach that focuses on understanding the ecosystem of consumer demand. (Read More at Adage)