Tuesday, December 04, 2007


New York (AP) - The Internet will overtake radio next year in its share of global advertising spending, a leading advertising forecaster predicted Monday.

ZenithOptimedia, a major advertising company based in England, said that the Internet's share of advertising would rise to 9.4 percent in 2008 from 8.1 percent this year, while radio's share of the ad market would slip to 7.9 percent from 8.2 percent. (Read More)


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